The competition has always been fierce between the Raiders and the Aggies—an age-old home state rivalry that was in full force when the two teams faced off in Lubbock on October 8.

But while Tech and A&M duked it out on the field, two former rivals of the clothing industry had made amends on the sidelines.

Under Armour—founded by a former college athlete who built a clothing empire on the development of a t-shirt that could be worn by athletes during practice or a game without absorbing sweat—once declared cotton to be the enemy.

And yet, there stood Under Armour representatives, side by side with the Plains Cotton Growers and Texas Tech coaching staff who were wearing Under Armour apparel—made with cotton.

The sportswear gurus worked with Cotton Incorporated to introduce "the fabric of our lives" to the high performance athletic wear—previously constructed of synthetic materials—creating a line known as Charged Cotton.

The new 95 percent cotton, 5 percent elastane blend, is woven with hydrophobic and hydrophilic fibers, allowing for a stretchy softness that dries up to five times faster than a regular cotton shirt.

A&M may have won the game, but the real victory fell to another group of aggies—the cotton growers and manufacturers of Lubbock, Texas who, after being plagued by a long, hard drought for much of the year are ecstatic to have an industry-wide win behind them.

"This is definitely a win-win for the High Plains cotton industry," Executive Vice President of Plains Cotton Growers, Steve Verett said of the partnership.

"Cotton once was the enemy to Under Armour. We are thrilled that they have embraced it and made it a part of their popular clothing line as Charged Cotton®," said Verett. "We're proud to be a part of this event and look forward to celebrating one of the pillars of our area economy."

Under Armour is happy with the recent partnership as well. "We are very pleased to be a part of the launching of (Under Armour's) new Charged Cotton line of apparel," Texas Tech Athletic Director Kirby Hocutt said in an interview with the Dallas Morning News.

"The cotton industry is so important to us and as our fans know, cotton is the primary economic engine for the West Texas region. This game is a great opportunity for us to recognize the significant impact the cotton industry has on our community and the world."

Of course, there will always be a certain level of rivalry between natural fibers and synthetics. But if Charged Cotton is any indication of what we can expect from that competition, we say, let the games begin.