Agvocacy: In Seven Minutes Or Less
What do the Texas Cotton Association, Monsanto and a graduate student have in common? They have all recently released videos educating people about the importance of agriculture and urging them to stand up in support of American farmers and ranchers.
First, the Texas Cotton Association—a coalition representing the cotton produced by the many thousands of cotton growers in Texas and Oklahoma—released a short but compelling film about, you guessed it, cotton.
"I remember, as a kid," the film begins, "watching my grandfather out in the fields… He could feel when the rain was coming. He could smell the first breeze. For him, cotton was life."
The several cotton growers interviewed over the next six minutes go on to discuss the strides they've made as an industry to increase yields through efficiency and innovation, while decreasing the amount of resources used in the process. Shots of the cotton gins, denim factories, cargo trains, and clothing stores, show the trickle down effect that cotton has on the economy—from the field to the shop window.
"Today I can stand in one spot and watch the cotton go in at one end of the line, and come out pure denim on the other. I'm told it'll be on a boat, and in the hands of a manufacturer within days," the narrator says.
Like so many products of agriculture, he suspects the person who ends up wearing that denim will have no idea who made it or where it came from—but the farmers know, and they couldn't be prouder.
Watch the full video here.
That same day, the Norman Borlaug Institute for International Agriculture posted a video made by (and featuring) Jasmine Dillon, a graduate student in Animal Breeding in the College of Agriculture and Life Sciences, at Texas A&M.
"Agriculturalists," Jasmine says, "It's time for us to stand up."
"Because according to Yahoo Education, Agriculture, Animal Science and Horticulture are useless degrees. But if that were true than could you tell me please how is it possible for you to roll out of your silk sheets, brush your teeth with toothpaste made from cotton seeds, eat your Corn Pops breakfast cereal, and drink your 2% milk?"
Jasmine calls for everyone involved in the food and fiber process—from microbiologists, to nutritionists and agricultural engineers—to stand up for agriculture, because, she says, "When was the last time you were dying to eat?"
Watch the full video here.
And Monsanto released another educational short, in which they ask the simple question: What do farmers grow? Aside from the obvious—the crops that feed and clothe the American people and much of the world—our farmers grow jobs—23 million of them—and the nation's economy, contributing to a $34 billion trade surplus.
Watch the full video here.
Have you seen an agvocacy film that hasn't been featured on our site yet? Send it to us at info@thehandthatfeedsus.org, and we'll post it to the site!
 
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