Farming in America

Who's More Popular, a Farmer or a Trash Man?

A young father of three small children, I spend a fair amount of time on YouTube.com, showing my kids first-hand the video answers to their questions.

"What's a hippopotamus, Daddy?" A trip to YouTube is much closer than a trip to the zoo.

"How do people get into outer space?" Type in "space shuttle launch," and in less than a second, you're ready to control the countdown.

It shows you the power of social media. And best of all, handy stats show you what has peaked others' interests.

I became obsessed with YouTube stats about the same time my three-year-old became obsessed with garbage trucks. Two-minute-long videos of garbage collectors on the job were boasting 2 million views. Kids playing with toy garbage trucks were nearing the 1 million-view mark.

So when farmers with whom I work sent me YouTube links to two professionally done videos about the importance of U.S. agriculture, I was sure the good news would quickly spread.

After all, learning about the future of the world's food supply is far more important than learning to do "the worm" breakdance move (675,000 views), or learning to solve a Rubik's Cube (18.4 million views).

Yet, here we are seven months after BASF posted its fantastic video "One Hungry Planet," and one year after Monsanto posted an equally impressive "Some Food for Thought," and the two have combined for fewer than 100,000 views.

If you aren't one of the 100,000 who have seen the videos, you really should check them out below. And if you have kids, they should watch them, too.

It's far more important for the next generation to know who grows the food we put on our table, the clothes we put on our backs, and the renewable fuel we put in our car, than it is for them to know how to survive if they ever find themselves on a deserted island (469,000 views).

Take a few moments to be agriculture's audience and watch the videos here:

One Hungry Planet
Some Food for Thought

About the author: Phillip Hayes is communications director for the American Sugar Alliance and is a regular content provider to The Hand That Feeds U.S.


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