Long before he donned an oversize helmet and climbed aboard an M1 Abrams tank, Michael Dukakis had made a name for himself in rural America.
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WASHINGTON (September 28, 2009)—The U.S. unemployment rate may have reached a 26-year high of 9.6% last month but that didn't stop TIME magazine from running an article laying out the case for, of all things, raising the price that financially-strapped American consumers pay for their food.
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The Senate Committee on Agriculture, Nutrition, and Forestry last week named Senator Blanche Lincoln (D-AR) its new chair, making her the first woman in the Committee's history to take the helm.
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Three decades ago, TIME magazine took an in-depth look at “
The New American Farmer”. At the time of their feature, the business of farming was rapidly shifting from the inefficient, tiny farms that dominated the 1930s, to larger-scale family run operations that need to be adept at business, engineering, and technology to keep up with the world's growing population.
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In addition to bad hairdos, Woodstock, and butterfly collars, the ‘70s also brought with it groundbreaking technologies that propelled many U.S. businesses into a new era. Farming was no exception. But the new technologies that improved efficiency and boosted yields came with a hefty price tag. The cost of farming skyrocketed during the decade, and the low profit margins that have long haunted the profession got even thinner.
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To hear agriculture's
opponents tell it, you'd think most farmers are raking in the big bucks. But anyone who's been around the business knows that's never been the case. The margins in farming are as thin today-maybe thinner-as when TIME magazine had this to say in a 1978 cover story "The New American Farmer."
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Nowadays, it's pretty difficult to get a mainstream news organization to pay much attention to the business of farming or the importance of the
profession to the country. Big-city reporters today tend to focus on the sensational and the conflicts created by a handful of
over-zealous farm opponents.
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U.S. farmers sometimes worry that the American public takes them for granted.
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All of sudden all things "food" are sexy and media worthy, from recalls of tainted peanut products and spinach—and the accompanying rallying cry from Capitol Hill to reinvent food regulation—to the increasingly self-righteous call for all things edible to be local, natural, holistic and pure.
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